BET’s “The Game” Season 4 Premiere, #1 Ad-Supported Cable Premiere

The results are in! The season 4 premiere of “The Game” ranks as the “#1 ad-supported scripted series premiere in cable history, according to PR Newswire. The 1-hour premiere was viewed by 7.7 million viewers, and ranks as the “#2 telecast in BET history among viewers (behind BET AWARDS ’09).”

Debra L. Lee, Chairman and CEO of BET Networks stated, “”We are thrilled to see our audience respond so well … and the proven success of last night tells us that our viewers are not only passionate about the types of programming that we offer, but continue to crave on-air programming that reflects and respects our voices.”

So let’s give kudos to BET and “The Game” for a successful premiere. Hopefully, this momentum will be sustained throughout the entire season. That said, hopefully the writers can keep everyone interested.

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