Amazon.com’s Fourth Quarter Sales Up, Expects Continued Sales Improvment

Yesterday, Amazon reported some impressive financial results. Their fourth quarter net sales were up 36% to $12.95 billion dollars from $9.52 billion in fourth quarter 2009. That is very impressive growth for any company, but especially for Amazon. In a time when everyone is looking at Groupon and Facebook as the next big thing, I would argue not to leave out Amazon. As you might expect Amazon attributed a lot of the improvement to sales of its industry leading e-Reader, the Kindle. But that’s not all and the results may surprise you.

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Today, Amazon.com sells more Kindle books than paperbacks. For every 100 regular paperbacks sold, they sale 115 Kindle books. During this same time period they have sold three times as many Kindle books as hardcover books and they aren’t even counting free Kindle books or the numbers would be even higher. Amazon added to its growing list of “Buy Once, Read Everywhere” Kindle apps, launching a Kindle app for Windows Phone 7. In addition, the Kindle for Android app was updated to enable users to buy, read and sync over 100 Kindle newspapers and magazines.

The bottom line is that Amazon is on the rise and if you were smart you might want to get on this train now, trust me.

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