Android Becomes #2 In Global Tablet Marketshare


According to Peter King, Director at Strategy Analytics, “Global tablet shipments grew 120 percent sequentially to reach 9.7 million units in Q4 2010. Apple maintained first position. Apple recorded an impressive 75 percent global marketshare during the fourth quarter, but it has slipped from a peak of 95 percent in Q3 2010 due to rising competition from Android.”  They went on to say that they expect Android’s growth to continue during the first half of 2011 spurred by the impending launch of several new Android tablets, specifically,the Motorola Xoom. The growing base of tablets will make Android a more attractive platform for media developers in the United States and worldwide. Based on what we have seen, we totally agree with that analysis. As you can see from the chart below, Android is making headway, but Apple is still firmly in control of this sector for the meantime.

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Neil Mawston, Director at Strategy Analytics, added, “Android tablet volumes experienced 2000 percent sequential growth and its global marketshare soared to a record 22 percent in Q4 2010. The Samsung Galaxy Tab was the main driver of Android’s success, as the model was launched in dozens of countries and promoted heavily by Samsung. Tablet makers like Android because of its perceived low cost and an accompanying range of compelling media services such as YouTube and Google Maps.”

Global Tablet OS Shipments (Millions of Units) Q3 ’10 Q4 ’10 2010
Apple iOS 4.2 7.3 14.8
Android 0.1 2.1 2.3
Others 0.1 0.3 0.5
Total 4.4 9.7 17.6
Global Tablet OS Marketshare % Q3 ’10 Q4 ’10 2010
Apple iOS 95.5% 75.3% 84.1%
Android 2.3% 21.6% 13.1%
Others 2.3% 3.1% 2.8%
Total 100.0% 100.0% 100.0%

SOURCE: Strategy Analytics

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