T-Mobile Taking Over NBA All-Star Weekend 2011

T-Mobile USA, Inc. is once again partnering with the NBA to make All-Star 2011 a truly memorable event. During this year’s exciting weekend in Los Angeles, T-Mobile will bring the NBA experience to life through a variety of engaging activities including sponsoring its fifth T-Mobile Rookie Challenge & Youth Jam, hosting fan and family fun at T-Mobile: NBA on 4G at NBA All-Star Jam Session, and – for the first time ever at All-Star – hosting the T-Mobile Magenta Carpet at the 2011 NBA All-Star Game.

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NBA All-Star 2011 includes the following events for fans to get in on the action:

T-Mobile Rookie Challenge & Youth Jam – Once again, T-Mobile is the title partner of the TMobile Rookie Challenge & Youth Jam, which pits the league’s newest stars (the rookies) against the league’s best second-year players (the sophomores).

T-Mobile Magenta Carpet at the 2011 NBA All-Star Game – The 2011 NBA All-Stars will shine alongside an A-list cast of television, film and music talent when they arrive at the first-ever T-Mobile Magenta Carpet at the 2011 NBA All-Star Game on Sunday, Feb. 20.

NBA All-Star Jam Session presented by adidas – Running Feb. 17-21, T-Mobile: NBA on 4G at Jam Session will showcase an innovative, super-charged interactive experience using our latest 4G devices running on America’s largest 4G network.

T-Mobile All-Star Access – T-Mobile hosted Los Angeles NBA players and legends at meet and greets throughout the city in early Feb. leading up to All-Star 2011. Lamar Odom, Shannon Brown, AC Green, Sam Perkins and James Worthy visited T-Mobile retail stores to meet fans and sign autographs. Hundreds of Los Angeles T-Mobile customers and NBA fans attended these events to meet their favorite players and win tickets to various All-Star games and events.

T-Mobile® Rookie Program – T-Mobile is showcasing the NBA’s newest players through the T-Mobile Rookie Program. Highlights include rookie award presentations such as the T-Mobile Rookies of the Month and T-Mobile Rookie of the Year, and the T-Mobile Rookie Challenge & Youth Jam.

For all the details check out the full press release below.

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