Elle Macpherson, NBC, And Electus Team Up To Find America’s Next Big Brand With Fashion Star

NBC, multi-media studio Electus, an operating business of IAC, and The Magical Elves (Emmy Award winners for “Top Chef” and the original producers of “Project Runway”), today announced the search for the next big brand in fashion with “Fashion Star” (working title) — a new reality competition series to be hosted by Elle Macpherson.

elle-macpherson“Fashion Star” is designed not only to groom and discover America’s next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span all categories of fashion from suits and dresses to lingerie, denim, bathing suits, shoes, accessories and more.

The series will give 12 unknown designers the chance to win a multi-million dollar contract to launch their line in America’s largest retail stores. Each week, the designers will be put through a variety of challenges that will push them to further develop and expand their brands.

Famous designers and buyers from America’s largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers. These items will shape the future of their stores and create the next big trends for their consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day.

In the end, one designer will successfully combine fashion and business to become the next “Fashion Star” and have their entire fashion line on sale exclusively in one of the biggest retailer’s in the world.

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