J.K. Rowling Announces Pottermore, The Harry Potter Stories Continue

J.K. Rowling has finally revealed what all the fuss was about and answered mounting speculation about the nature of her new project. The new project is called Pottermore, a unique and free-to-use website which builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with her publishers worldwide.

In the new website, which launches in Beta on 31st July, the storylines will be brought to life with sumptuous newly-commissioned illustrations and interactive ‘Moments’ through which you can navigate, starting with the first book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone . On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, and cast spells and mix potions to help your house compete for the House Cup. On the new website things like the Sorting Hat and Ollivanders are brought to life for the first time on Pottermore, by revealing the questions asked by the Sorting Hat – which places newcomers into their Hogwarts houses according to their characteristics – and the magic behind the Wand Chooser – which finds the right wand for each user from over 33,000 possible combinations.

Pottermore (along with the Pottermore Shop) will be open to all users in October 2011. From today, 23rd June, fans can submit their email addresses on Pottermore.com in order to be contacted by the site following the opening of registration on 31st July, Harry’s birthday. Also on that date, an online challenge will be launched, whereby the first million people to complete their registration will gain early entry into the website, and help put final touches to the experience.

The storyline of the second book, Harry Potter and the Chamber of Secrets, will go live on the site in early 2012. The Pottermore Shop opens when the site opens to all in October, selling complete ranges of the eBooks and digital audiobooks in a selection of languages, exclusively.

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