Hulu Goes International, Launches In Japan

Today, Hulu officially launched a new subscription service in Japan, a move that marks the first international expansion for the company. Starting at launch and in the weeks following, Hulu’s first-of-its-kind service will offer entertainment fans in Japan unlimited instant access to hundreds of premium feature films like Pirates of the Caribbean, Armageddon, Men in Black, Troy, and As Good As It Gets and more; and thousands of episodes from previous seasons of TV shows including 24, Bones, Criminal Minds, Desperate Housewives, Fringe, Grey’s Anatomy, Gossip Girl, Heroes, LOST, NCIS, Private Practice, Prison Break and Ugly Betty and more. Subscribers will be able to instantly access these shows and movies on demand on a wide variety of internet connected devices including connected TVs, PCs, tablets and smartphones, without advertising, for ¥1,480 per month.


For the launch of the subscription service in Japan, Hulu has secured licensing deals with top film studios and TV networks including CBS, NBCUniversal International Television Distribution, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company (Japan) featuring content from Disney/ABC Television Group and The Walt Disney Studios, and Warner Bros. Additional content will be rapidly and continually added to the service, including Japanese-produced content and content from across the Asian region.

With the launch of Hulu in Japan, subscribers will be able to instantly watch thousands of U.S. TV episodes and hundreds of feature films on internet connected living room devices including TVs, Blu-ray players, and gaming and entertainment consoles, as well as PCs, tablets, and smartphones. No matter when and where an entertainment fan wants to watch popular TV shows and films – whether it’s in the office, in the living room, or on the go – Hulu will be there:

  • Connected TVs and Blu-ray players: Panasonic VIERA TVs; and coming soon: Panasonic DIGA Blu-ray recorders, and Sony’s BRAVIA® HDTVs and connected Blu-ray Disc™ Players.
  • Gaming and Entertainment Consoles: Coming soon: Sony Computer Entertainment’s PlayStation®3, and Microsoft’s Xbox 360®.
  •  Smartphones, Tablets and other Mobile Devices: Apple iPhone, iPad and iPod touch, select Android phones from Fujitsu, HTC, NEC, Panasonic, Samsung, Sharp and Sony Ericsson; and coming soon: select Android tablets.

Accounts travel with the user from device to device – seamlessly moving from TV to PC to mobile phone. Subscribers can start watching a show on their phone, and finish watching it on their internet connected TV. For the launch, Hulu has entered into an exclusive mobile marketing partnership with Japan’s largest mobile network, NTT Docomo.  Subscribers in Japan will be able to use Hulu on any mobile carrier or internet service provider on supported devices. There are no long-term contract and no minimum subscription commitments.

Hulu is offering Japanese users one free month to try the Hulu subscription service. Entertainment fans in Japan can go to to subscribe.

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