Who Says Comic Books Are Dead, DC Comics’ ‘The New 52’ Sell 5 Million Copies In Six Weeks

DC Comics which is the home of Superman, Batman, Green Lantern and Wonder Woman is experiencing its best comic books sales in more than 20 years, following a historic renumbering of all DC Comics titles with 52 all-new first issues. With sales of more than 5 million copies in only six weeks, the first issues of DC COMICS – THE NEW 52 are generating international headlines and bringing fans back into comic book stores across the country. I have never been a huge comic book fan but I had my phases and I have always appreciated the art and the medium itself, comics have always told some of the best stories out there. They feature larger than life characters which in most cases are vivid embodiments of good and evil and for the most part good prevails. What DC Comics is doing with “The New 52” is exposing a whole generation of kids to something they might not have been otherwise and the introduction of same day digital shows that they are willing to take their content to new mediums to be where their readers are. I say good for them, I might even download a few to my tablet.

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Earlier this year, and before DC COMICS – THE NEW 52 launched on August 31, the industry’s bestselling comic book title typically sold about 100,000 copies. In contrast:

  • JUSTICE LEAGUE #1 has sold more than 250,000 copies.
  • ACTION COMICS #1 and BATMAN #1 have both sold more than 200,000 copies.
  •  DETECTIVE COMICS #1, THE FLASH #1, GREEN LANTERN #1 and SUPERMAN #1 have all sold more than 150,000 copies.
  • AQUAMAN #1, BATGIRL #1, BATMAN AND ROBIN #1, BATMAN: THE DARK KNIGHT #1, GREEN LANTERN CORPS #1, GREEN LANTERN: NEW GUARDIANS #1 and WONDER WOMAN #1 have all sold more than 100,000 copies.

In addition to debuting all-new first issues in comic shops, DC COMICS – THE NEW 52 launched same-day digital publishing, with DC Entertainment becoming the first major comic book publisher to release their entire line of ongoing titles same-day digital.

“Our digital sales have been better than we could have imagined and we are pleased that these sales are additive to traditional publishing sales in the comic book stores,” said John Rood, executive vice president of Sales, Marketing and Business Development. “We’re not migrating readers from print to digital. We’re adding more new readers into the mix.”

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